ANTI is a high-performance no-nonsense haircare brand that meets the needs of any hair type. We offer a streamlined collection of concentrated hair products for the ultimate professional finish. ANTI’s Vegan haircare formulas are gluten, sulphates, parabens and petroleum-free, nor are they tested on animals. All ANTI products are proudly certified by ‘Leaping Bunny’, working towards ending animal testing and animal cruelty once and for all.

ANTI is a progressive professional and consumer haircare brand.

ANTI seeks truth in the illusion. The beauty industry is plagued with false realities and expectations. There’s no denying it’s time to empower consumers and hairstylists who have been misled, minimised and oppressed. Lack of authenticity and transparency via the corporatisation of beauty has now created a time to cultivate a new realm of creativity and consciousness.

ANTI challenges the status quo in beauty. We empower confidence and take pride in transparency. We fight against what no longer serves us in beauty and in the world. Here we come together instigating change and asking you…"What are you ANTI?

The ANTI logo represents people coming together in awareness and consciousness. Here we also self-reflect and ask ourselves what is it that we each stand for and what will we not tolerate in beauty and in the world.

We believe it’s time for us all to come together in creating positivity and celebrating what we stand for.

ANTI haircare formulas are ANTI gluten, sulfates, parabens, petroleum and phthalates. We believe in providing quality ingredients. Many other haircare brands offer products filled with silicones that work in such a way as to coat the hair, giving a feeling of hair health that is misleading. Not ANTI.